John R. Talburt, PhD, IQCP, CDMP, is the Acxiom Chair of Information Quality and Director of the Information Quality Graduate Program at the University of Arkansas at Little Rock. Previously, he led the Data Research and Development group for Acxiom Corporation where he implemented their Total Data Quality Management program. He is a member of the U.S. Technical Advisory Group (TAG) to the International Organization for Standardization (ISO) in data quality, and Lead Data Governance Consultant for Noetic Partners. He is an inventor for several patents related to customer data integration and the author of numerous research papers on information quality and entity resolution. His books include “Entity Information Life Cycle for Big Data: Master Data Management and Information Integration” (Morgan Kaufmann, 2015), “Entity Resolution and Information Quality” (Morgan Kaufmann, 2011), “Data Engineering: Mining, Information and Intelligence” (Springer, 2010), and “Information Quality and Governance for Business Intelligence” (IGI Global, 2014).