Peter Aiken, PhD is an acknowledged Data Management authority, an Associate Professor at Virginia Commonwealth University, President of DAMA International, and Associate Director of the MIT International Society of Chief Data Officers. For more than 35 years, Peter has learned from working with hundreds of data management practices in more than 30 countries including some of the world’s most important. Among his 12 books are the firsts: making the case for data leadership (CDOs); the first on data monetization; and on modern strategic data thinking. International recognition has resulted from these and a (pre-Covid-19) intensive worldwide events schedule. Peter also hosts the longest-running data management webinar series from Dataversity.net. Starting before Google, before data was big, and before data science, Peter has founded several consulting firms that helped more than 200 organizations leverage data–specific savings have been measured at more than $1.5B USD. His latest is Anything Awesome.